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How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

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SHIFT Archives: The Best of Q4 2015

Shift Communications

Ah, the question on every PR pro’s mind. Far before that in fact – our 2013 research showed that a range between 7am to 9am was ideal. Need help showcasing your PR program’s value for the coming year? Marketing Coordinator. What publishing time gives a press release the maximum visibility? Savannah Whitman.