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Shep Gordon: “Make Parents Angry”

Doctor Spin

It was an overt challenge to advertising and public promotion norms, fitting perfectly with the rebellious and boundary-pushing brand that Cooper and Gordon were building. However, contrary to popular belief, there’s no concrete evidence that this incident received national TV coverage or front-page newspaper attention. 3 SickThingsUK.

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The State of the News Media 2015

Journalistics

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Why are mobile visitors less valuable?

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The State of the News Media 2015

Journalistics

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Why are mobile visitors less valuable? How big is “significant”?

Mobile 52
article thumbnail

The State of the News Media 2015

Journalistics

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Why are mobile visitors less valuable?

Mobile 40