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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Op-Ed by Daniel Tisch, APR, FCPRS.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Op-Ed by Daniel Tisch, APR, FCPRS.

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

One of the problems for me, though, with this focus is that it is almost entirely on individuals’ ability to adapt and their ‘internal local of control’ Public relations seems to reflect a largely individualistic perspective with little attention on systemic or structural factors and forces.

Crisis 63
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We

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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. Those kinds of partnerships will require a delicate balance, so journalists can maintain their ethical standards and brands can achieve a proper ROI, but I think it is an opportunity ripe for the picking.

Media 112