2012 Data-Driven PR Measurement Technology 
Cision
MAY 9, 2016
While acquiring data can be easy, finding the data that is accurate and supports your brand’s work, mission and goals is more complex. You need to do more than find data; you need to find the right data. That’s what data and analytics allow you to do. Consider President Obama’s 2012 re-election campaign.
Onclusive
DECEMBER 6, 2017
Unfortunately, 82 percent of practitioners say they have no way to evaluate the return they receive on PR. PR coverage has typically been measured by media outlet audience size. This method of measurement does not tie back to business objectives and these softer metrics often do not resonate with the C-Suite.
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