Cision

MAY 9, 2016

You need to do more than find data; you need to find the right data. And the only way to do this is by learning the right way to measure, choosing metrics based on your goals and using the right technology. That’s what data and analytics allow you to do. Consider President Obama’s 2012 re-election campaign.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Onclusive

DECEMBER 6, 2017

In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. Fortunately, we now have two major tools at our fingertips: data and insights. Enter the era of data-driven PR through artificial intelligence. Identify PR funnel accelerators.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Shift Communications

FEBRUARY 25, 2015

We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. Vice President, Marketing Technology. Advertising Data-Driven PR Influence Marketing Marketing Technology Public Relations Strategy' Christopher S.

Community 60

Community Social Media Data-Driven PR How To 60