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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. ” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. Identifying a PR crisis. Of course digital media adds an unprecedented speed to a crisis that must be accounted for.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet.

Google 64