Remove 2012 Remove Blogging Remove Crisis Management Remove Viral
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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. ” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. Identifying a PR crisis. Of course digital media adds an unprecedented speed to a crisis that must be accounted for.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. This will prevent bad links from passing PageRank.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. This will prevent bad links from passing PageRank.

Google 64