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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Meet people where they are.

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. In an ongoing crisis, operating on adrenaline for a prolonged period of time can be – and is often – physically and mentally harmful.

Crisis 63
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What Are Agency Partnerships? Why It May Be Smart as a Solo PR Pro to Work With an Agency

Solo PR Pro

I also developed a strategic media relations plan and crisis response templates. This led to them approaching me for a pro bono opportunity for a nonprofit who was raising money for the local food bank and was helping with distribution in the parking lot of their large retail center. You just have to make sure it’s the right fit.

Agency 76
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When Tragedy Strikes in Sports – Making the Right Call with Your PR Plan

PRSay

Specifically in sports PR, we often discuss being ready and prepared as best as possible for crisis situations to occur at any given moment, but how are we ever supposed to plan and be prepared for the loss of a marquee athlete in the middle of the season like with the passing of Fernandez.

Sports 60
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Taking the collective temperature of Italian females in PR

PR Conversations

Other strategic areas that relate include interpreting numbers and translating them into meaningful data about reputation, organizational issues, crisis management and so on. However, most often the person leading the corporate communications department is male. Many women are trusted with responsibilities in media relations.