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For whom the bell tolls

Stephen Waddington

An upcoming discussion between two senior public relations practitioners, spotlights the issue of ethics in public relations. Last month The Financial Times suggested that the seeds of the disaster were sown in the relationship breakdown between Lord Bell and CEO James Henderson. The event is being hosted by the PR Company.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. has been exploring in her work on women in journalism. It’s a work in progress. Let me know what I’ve missed. It’s a theme that Topi?

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By There were just 150 startups on Scott Brinker’s marketing technology landscape when he started tracking it in 2011. Then the economy changed.

Agency 95
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. Other challenges include ethics, power, propaganda and Western bias. Table 3: Academic criticism of the Excellence Theory.