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What Can We learn from the partnership between Tiger Woods and Nike?

Shift Communications

This successful collaboration teaches us three important lessons about developing a successful long-term relationship with an ambassador. There are many good reasons to work with a high-profile ambassador, given their track record of increasing brand awareness; defining a brand image; and, ultimately, driving product sales.

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Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

Your good name and the reputation of your brand is one of your most valuable assets as a business. In addition, 85 percent of responders said they feel positive about companies that are involved in their communities. The Reputation Institute, a reputation measurement and management services firm has published the study since 2011.

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12 of the Best Marketing Podcasts that Will Up Your Game in 2020

PR 20/20

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. million for their content marketing budgets in 2019, per Contently research. The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs.

Financial 111
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The Difference Between Empathetic Marketing and Fake Empathy

Contently - Strategy

In the video, called “#FeelYourWay,” characters sing a chorus about how expecting everyone to be happy all the time is unrealistic. There is a way out of the empathy trap without abandoning content marketing entirely. Some marketers have an empathy problem. I can’t do this anymore.

Marketing 111