Cision

DECEMBER 27, 2017

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. According to the research, the effect works because it resonates with consumers who self-identify as underdogs.

Marketing 180

Marketing Skype Customer Service Brand 180

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Such was the case in 200 when the Deepwater Horizon, under contract to BP, exploded in the Gulf of Mexico in 2010. As public relations and customer relations increasingly overlap , the goals of each should be aligned, and employees empowered to take quick action in case of a problem. coli contamination of 2015.

Reputation 130

Reputation Viral Employee Customer Service 130

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How and where can your consumer touch your brand? But how do they measure and evaluate?

Travel 79

Travel Case Study Creativity Advertising 79