Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?
PRSay
JUNE 9, 2021
In the complaint, Massachusetts Attorney General Maura Healey alleges that from 2010 to 2019, Publicis Health partnered with the drug company on dozens of contracts, collecting more than $50 million “in exchange for marketing schemes to get doctors to prescribe Purdue’s opioids to more patients.”. A commitment to ethics.
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