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Being Smart and Strategic When Navigating the Current News Cycle

PRSay

When H1N1 was a major storyline in 2009, coverage of the issue spiked for several months before finally tapering off, which means that you’ll need to be prepared for the long haul and keep in touch with your sources. The medical producer at a local TV affiliate mentioned that COVID-19 “rules life right now.”

Resources 214
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Avoid advertising blahblah: the real meaning of Christmas?

Prakkypedia

I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers. Thanks for sticking with this blog, which began in 2009. I may also be guilty of this). Over the 2016 summer I plan to post a little more regularly.

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Social Sharing Feeds Our Appetite for News

David PR Group

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If He handed me a faxed copy of the article—not an original.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Naturally, this includes cable and satellite as well as traditional analog signal broadcasts where television is concerned. Mass communication aims to meet these needs.

Ethics 52
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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

The year was 2009 and I had a very special epiphany that day. In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. The same is true in print.