A critical review of Excellence Theory in an era of digital communication
Stephen Waddington
AUGUST 27, 2018
Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] This is not the case in the era of the social web and I would argue never has been. Details of the requirement for the current assessment are outlined on the CIPR website.
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