Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

MaccaPR

MAY 23, 2016

In order to understand what the public is doing or saying about a particular health topic, tap into their conversations on the social media channels they frequent (for example, if you’re trying to reach Millennials, turn to Instagram or Snapchat). Express a Genuine Interest – Get to know reporters before they need you.

Conference 80

Conference Healthcare Marketing Crisis 80

Flatiron Communications

JANUARY 12, 2017

It has transcended the training of spokespersons to bridge away from reporters’ prickly questions. It prefers live TV interviews (vs. Deploy rabid, media-trained surrogates, armed with unwavering narratives, to live TV and like-minded media outlets. Russia’s Media Trolls (May 2014).

Journalism 28

Journalism Guidelines Government Training 28

Norton's Notes

OCTOBER 17, 2014

Author of “500 beers” and British Guild of Beer writers’ writer of the year in 2008. From childrens’ and young adults to Dystopian alongside author interviews and guest posts, Bartsbook shelf is the go to place for insights on books, films and general musings.

Blogging 77

Blogging YouTube Writing Fashion 77