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International Conference Preview: Bob Woodward on the Importance of Investigative Journalism

PRSay

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. Journalism is more cerebral than people believe,” he told PRsay via phone from Washington, D.C. Well, that’s not good.

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What Are the New Rules of Marketing and PR?

wiredPRworks

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. In 2008, Barbara and David met IRL in Chicago when he offered a free ticket to a conference on twitter. Get your copy of The New Rules of Marketing and PR.

Marketing 118
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Remembering D. Parke Gibson, a Passionate Advocate for Race Relations and Public Relations

PRSay

The following article first appeared in the February 2008 issue of PR Tactics. Parke Gibson International, in New York in 1960. “He Gibson was a passionate advocate of public relations as well as for the integration of communications, marketing and advertising. Established in 1990, the D. and a 2002 recipient of the D.

Publicity 157
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Who Can Be a Solo PR Pro Now?

Solo PR Pro

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Direct advertising. Internal communications. Journalism. Some have local practices and others are international. We have changed too, expanding from a blog to a popular twitter chat to an international membership organization.

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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

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How to Get On in New Communications: Be Nice

ZudePR

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones.