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PR Job Coach - Untitled Article

PR Job Coach

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274
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Who Can Be a Solo PR Pro Now?

Solo PR Pro

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Direct advertising. Internal communications. ” A solo may work alone, have an assistant or other specialized help or be “solo plus” with employees or strategic partners. Some have local practices and others are international.

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From Marcus Rashford to Maro Itoje, Jay Z’s Roc Nation is re-inventing celebrity

Mark My Words

Itoje, who went to Harrow School on a rugby scholarship, is supported in his activism by Roc Nation Sports International, a sub-division of Jay-Z’s agency, just like Rashford during his free school meals campaign. Jay-Z’s company, which started out in 2008 as a boutique music agency, provides what it calls ‘career specialist management’.

Sports 60
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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

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Shattering Stereotypes with Marketing: A Conversation with The BrandLab

MaccaPR

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

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Engaging (and grilling) the social side of James Grunig

PR Conversations

NOTE: Originally published on October 15, 2008. employees, investors, etc.)? Now they are saying what they think in a huge international arena and even obscure publics can have a great impact on the organization’s reputation. Public relations research: An International Perspective, London: International Thomson Business Press.

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How to Get On in New Communications: Be Nice

ZudePR

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. Stuart is an international PR adviser, speaker, trainer, and blogger. For me, as a local government employee, there are clear political boundaries. He runs Stuart Bruce Associates.