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2007

Brand

Branding

5 social media marketing predictions for 2015 that are flat-out wrong

Communications Conversations

DECEMBER 8, 2014

We haven’t heard much about Ello since it burst onto the scene so brightly in late September. Is this 2007? In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands. Hardly a huge trend we’ll see en force in the year ahead.

Social Media

Social Media Mobile Marketing Storytelling

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. This is not the case in the era of the social web and I would argue never has been.

Communications

Communications Analysis Web Handbook

5 social media marketing predictions for 2015 that are flat-out wrong

A critical review of Excellence Theory in an era of digital communication

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