Why Can't TikTok Block the Blackout Challenge?
Mindful Marketing
JANUARY 1, 2022
In centuries gone by, that influence was limited to direct interpersonal contact and then to traditional mass media like television. ByteDance released TikTok, or Douyin as it’s known in China, in September of 2016. In TikTok’s defense, the Blackout Challenge predates the social media platform.
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