The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company
Sword and the Script
AUGUST 13, 2019
Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. 2a) June 2, 2014: Vocus + Cision.
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