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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. 2a) June 2, 2014: Vocus + Cision.

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How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer.