Remove 2005 Remove Blogging Remove Consumer Remove Content Marketing
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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

We got to experience the hippie web (2005-2015) revolving around earned and owned media. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. There’s email marketing , not email communications.

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7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. PNR: This Old Marketing. (~60

Radio 60
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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Exhibit A: Starbucks.

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