Forget “Better PR” — The PR Industry Needs Education
Doctor Spin
JANUARY 8, 2022
We got to experience the hippie web (2005-2015) revolving around earned and owned media. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. There’s email marketing , not email communications.
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