Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 150

Media Relations Media Print Software 150

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. We got to experience the hippie web (2005-2015) revolving around earned and owned media. Paid online media has its fair share of challenges, but a profound lack of PR knowledge is causing marketers real headaches.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. We got to experience the hippie web (2005-2015) revolving around earned and owned media. This is by no means a mystery: online marketers mainly deal with earned and owned media. But we’ve already messed up.

Industry 52

Industry Web Wikipedia Education 52

Maxim Behar

NOVEMBER 15, 2023

Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. Media drives the communication between people around the world. What is that communication, that connection between the media and those who have a need to present themselves to the public?

Hotels 64

Hotels Newspapers Journalism Ethics 64

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54