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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

million over five venture rounds since 2004. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. SEOs want links and PR is the function that can legitimately earn high-value backlinks. Critical Mention vs. TVEyes.

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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. Having truckloads of agencies adds complexity and kills ROI. But traditional education is slow and time-consuming. The outcome?

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The PR Industry Needs More Than Just Better PR

Doctor Spin

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. Having truckloads of agencies adds complexity and kills ROI. But traditional education is slow and time-consuming.

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Addressing the talent challenge in PR – finding stability in volatile times

PR Conversations

Another trend is towards flexible working within a ‘gig economy’ In this PR Conversation post, I discuss how these developments affect the PR industry, with Nigel Sarbutts, founder of The PR Cavalry , a service designed to connect public relations freelancers with clients and PR agencies based on data and logic. .

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