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The Importance of PR Skills in a Hyper-Globalized World

PRSay

By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance. Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. But then the 2016 scandal forced Nissan to suspend selling those models. to $3.97) per share.

Ethics 264
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8 Ways to Make Your Press Release More Effective

Cision

In 2016, communication has many more moving parts. What I want to do in this post is focus on how people are using press releases most effectively in 2016. Melissa Kelz Ben-Yoseph of KELZ PR (2016) posits an increasingly pondered question: are press releases still important? Building Design , (2004), 22. Brutal Honesty.

Retail 120
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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. The print edition went monthly in 2013, and bi-monthly in 2016. Why is the public relations industry not representative of the organisations or the public that it serves?

Industry 153
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Boris Johnson and what brands can learn from him

Mark My Words

From the first day of this leadership election the leading political journalists of the day have been saying the same two things. Will Johnson lose the leadership election isn’t the real question – the question is can he? 2004: Sacked from shadow cabinet for having an affair and denying it. But how can this be?

Brand 68