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8 Ways to Make Your Press Release More Effective

Cision

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. In 2016, communication has many more moving parts. What I want to do in this post is focus on how people are using press releases most effectively in 2016. Brutal Honesty. Empathy for your audience(s). Conclusion. Images via Pixabay: 1 , 2 , 3 , 4 , 5.

Retail 120
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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media.

Industry 153
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Boris Johnson and what brands can learn from him

Mark My Words

From the first day of this leadership election the leading political journalists of the day have been saying the same two things. Will Johnson lose the leadership election isn’t the real question – the question is can he? 2004: Sacked from shadow cabinet for having an affair and denying it. But how can this be?

Brand 68