New international ethical principles for PR welcomed, education and enforcement required
Stephen Waddington
AUGUST 22, 2018
The group revisited a project undertaken by Valin on behalf of the GA in 2003, and benchmarked a dozen codes of conduct and ethics for PR associations worldwide. In our world of fake news and concerns over privacy as artificial intelligence ramps us, we are at an ethical crossroads." Ethics must be at the core of our activity.
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