Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). For every $1 spent, the average ROI of email marketing is $44.25 ( ExactTarget ). Back in 2003, I started HEADLINES and maintained it for 2 years.

Blogging 183

Blogging Comparison eBook Case Study 183

PRSay

SEPTEMBER 2, 2016

Using local resources is huge. We have people in-market who are talking about us. Now we have this other market that’s vying for us to come back, and it grows from there and it spreads. That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness. We’ve elevated the fan base.

Sports 68

Sports Education Construction Television 68

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world?

Sports 60

Sports Internal International Enterprise 60