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In Memoriam: Reed Bolton Byrum, APR, Fellow PRSA

PRSay

Byrum served as PRSA’s president and CEO in 2003. He then moved to Texas, where he held corporate leadership roles for EDS Corp. Reed Bolton Byrum, APR, Fellow PRSA, died on Oct. 14 following a battle with esophageal cancer. and South Carolina before settling in Lewisburg, Pa., He began his career with the Gannett Co.,

Ethics 104
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Highlights from the State of Blogging in 2017 Survey

Sword and the Script

Entrepreneurship and small business ranked second and third respectively. It was interesting to see that a relatively new player like Squarespace ranked second while Blogger, which was acquired by Google in 2003, for a rumored $20 million trails further behind. Don’t miss these posts: B2B Customers Want Thought Leadership.

Survey 60
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How to Prepare a PR Crisis Plan

Prohibition

In 2003, British Petroleum’s plan for dealing with a spill at its Alaska oil field was criticised for being overly complex and confusing. That’s why it’s so important to monitor the media for your brand, especially if you’re a small business. Track media coverage and online mentions. Monitoring the media is easy.

Crisis 62