Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. However, Mother Nature had other plans on that fateful morning in 2003. The reporter had flown in earlier and the interview went on as planned.

Media Relations 60

Media Relations Media Interviews Pitching 60

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. The traditional cadence of pitching stories to media has even evolved as well. News breaks in a split second today and spreads instantaneously via social.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Maxim Behar

MARCH 11, 2021

In 1999, I gave an interview for a then startup online edition and said that print media are apparently becoming history and I don’t believe they would last for another twenty years. Read the interview at Novinite.com How has media environment in Bulgaria changed over these two decades?

Newspapers 52

Newspapers Hotels Media Advertising 52

Cision

JULY 2, 2015

According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. We live in an age where, according to Google CEO Eric Schmidt , “Every two days now we create as much information as we did from the dawn of civilization up until 2003.”

Journalism 120

Journalism Facebook Social Media Consumer 120