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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. Clearly winning the 2003 Men’s Basketball National Championship will always be at the top of the mountain. You’re often interviewed for pieces on the business of sports for media outlets like ESPN.

Sports 60
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Entertainment & Sports Section New Member Spotlight

PRSay

Coming out of college I came across an opportunity as a communications intern at Tennis Canada. Prior to this, Natalie was former NCAA Division I Team and SEC Conference Champion a part of the 2002-2003 University of Florida Women’s Varsity Tennis Team and a top five nationally ranked USTA junior tennis player.

Sports 68
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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

The process of emailing a press release to a reporter/editor, following up via phone to pitch your story, offering a spokesperson interview, coordinating that conversation, followed by the story ultimately appearing in print is long gone. The traditional cadence of pitching stories to media has even evolved as well.