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How to Boost PR Campaigns With Social Data

Beyond PR

Communications teams will also be able to easily access charts and easy-to-share dashboards to visualize social data in the way that matters most to their brand and internal audiences. With the ability to filter this data by any number of custom categories, PR pros are finally able to find the meaning behind the numbers.

Data 70
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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world?

Sports 60
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How to Prepare a PR Crisis Plan

Prohibition

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. Will you hold an external or internal press conference?

Crisis 62
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Let the Cision® Communications Cloud® Work for You

Beyond PR

And, not only do they need to prove the impact, they need to do it at the same level of granularity as their marketing counterparts in the owned and paid media space. On average, brands are able to generate a 650 percent ROI for every dollar invested in influencer marketing. That’s how easy we make earned media reporting.