Solo PR Pro

JANUARY 16, 2018

Independent consultants strike out on their own for a number of reasons from wanting more life balance to being burned out on the politics of corporate work. Whether you gain new business through referrals, networking or advertising, you need visibility, credibility and relationship to win new business. 10% close on the 4th call.

Advertising 41

Advertising Advertising Resources Social Media 41

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Dashboards Gaetan Akinrolabu , corporate marketing and digital media strategy at Mirati Therapeutics , talked about his journey into the tech stacking world. But this year’s predictions painted a stark contrast to those we made at the first Summit back in 2003. Then, the future was all about measuring blogs!

Measurement 40

Measurement Airlines Case Study Data 40

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. ” ​ Subscribe to Mindful Matters blog. It’s unclear why Comedy Central stopped its roasts.

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Insurance Insurance Social Media Comparison 99