Cision
FEBRUARY 3, 2017
According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO.
Waxing UnLyrical
APRIL 30, 2012
Sponsoring a local charity to start filling in both your publicity and your warm-fuzzy quota? Writing the ebook you’ve never felt you had the time to research properly? Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002.
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Bad Pitch Blog
FEBRUARY 12, 2006
We scanned those pages for weeks before writing this. Empire NY here to help us navigate the road to success circa 2002. “In local business leaders are searching for some answers they must have now: How do companies in New York 2002 ensure they are part of its future and not its “storied” past? He even got Sen.
PR Conversations
OCTOBER 27, 2023
Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Many entered the profession because of their craft skills, such as writing or editing, and that is what they continue to do.
PRSay
APRIL 19, 2016
To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. Ask provocative questions – don’t merely post links.
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