article thumbnail

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Most businesses rely not only on their brand equity, but market reputation and repeat clients. We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. Search dominates. Let’s make that our industry’s annual, collective goal.

SEO 120
article thumbnail

Off Script #9: Steveology on PR, Content and Net Neutrality

Sword and the Script

Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. The content marketing hype-cycle helped alert those asleep at the wheel that this was a requirement for doing business in an information (Google) age. I have done that for two decades and love to do it.