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How Can Financial Services Organizations Use Social Media?

wiredPRworks

Bank, Capital One and TD Bank discover ways to motivate consumers to act. An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands.

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Behind the Headlines With Imelda Suriato

Cision

But how will you send the right message if you don’t know what consumers want? Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. At Cone, my expertise in uncovering these consumer insights will further enhance the agency’s creative campaigns and initiatives.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates.

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Mailing Away Your DNA

Mindful Marketing

Autosomal tests appear to be the most popular of the three, as they’re the ones we most often see advertised, with consumer-friendly price points between $49 and $99. Considering how much many consumers spend on a dinner out, a concert, or a ballgame, a genetic test seems like a pretty good deal.

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5 Great Girl-power PR campaigns you may have forgotten

5W PR

Duration: 2002-present. The campaign was named PRWeek’s 2006 Consumer Launch Campaign of the Year. One thing that remains the same, however, is a dedication to empowering women and girls the world over using the PR toolkit. Here are five world-changing campaigns you might have forgotten about: The Heart Truth. Barbie Gets Smart.

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Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. The company was founded in 2002 and I joined just over a year later.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

Information overall is consumed differently because of social and the competition among stories today grows stronger each day. Whether it is during a sporting event or a key culture moment, news makers, story tellers and consumers are all glued to this platform for instant reaction and ongoing analysis.