Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. First, B2B companies spend roughly $150 for every email they collect. Case in point? PR tech mentions.

SEO 132

SEO Content Marketing Marketing Software 132

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. There are no limits or boundaries to how far a story can extend.

Storytelling 60

Storytelling Social Media Sports Strategy 60

MaccaPR

MARCH 14, 2016

Because many of these product categories are automatic, one of your questions as a marketer is: ‘how do I get a consumer to rethink my category, and what our brand could mean for them now?’ What kind of ROI can a company expect from launching a social change campaign? Today, the messaging about your brand should start as news.

Brand 48

Brand Branding Advertising Advertising 48

Sword and the Script

SEPTEMBER 2, 2014

It was hard, but I loved the power of words to change the way a product or company was viewed in its category, or even redefine its category. In 2002 one of my oldest clients, who had become a good friend, approached me about joining a start-up he was doing. My first job was to name the company. Axcient was born.

Content Marketing 112

Content Marketing Mobile Google B2B 112