Stephen Waddington

AUGUST 29, 2019

I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. As an MBA holder she’s among a group of practitioners that have been driving communications at board level for more than two decades. Nine years ago I fought cancer.

Meeting 96

Meeting Training Ethics Government 96

PRSay

SEPTEMBER 2, 2016

Using local resources is huge. How do we want to engage people in the community so in the lead up to there is excitement, there’s fun? Once we identify a city and go on sale, we have 10 weeks to make an impact. We have people in-market who are talking about us.

Sports 68

Sports Education Construction Television 68

PRSay

SEPTEMBER 26, 2016

Designate a spokesperson : As with all crisis situations, when those in sports and with teams are faced with tragedy, a part of your plan should include who the designated spokesperson is as well as those who speak with the player’s family and community.

Sports 60

Sports Conference Social Media Crisis 60

MaccaPR

MARCH 14, 2016

It started with “Just Checking” followed by the extraordinary 2014 Super Bowl ad. “To In the past, a campaign might feature a Latino family to reach the Hispanic market, or an African-American to connect with the black community. Back around 2002, I saw this Home Depot TV spot. And those Cheerios ads did that very well. “.

Brand 48

Brand Branding Advertising Advertising 48