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PR Pro Showcase: Shonali Burke

Rock the Status Quo

So I guess I specialize in outcome-based, measurable Social PR. One of the most fun “stunts” – if you can call it that – was when I worked on “Singalong Sound of Music” in San Francisco, back in 2001. But it was a lot of fun, and we did attract the attention of the local ABC radio station.

Crisis 100
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The art of smart thinking in public relations

PR Conversations

To their credit, they are usually on the course because they want to learn this stuff.) I believe measurement and evaluation is improving. Dr. Heather Yaxley: It is interesting to see some momentum around measurement and evaluation triggered in large part by publication of the Barcelona Principles in 2010.

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Maxim Behar: Better put yourself in others’ shoes and then judge

Maxim Behar

The second feature is that for the first time in the entire history of media existence – since the Gutenberg era – media are measurable, and you can measure with great accuracy how many people have seen your post, how many have liked it, shared it, hated it, or commented on it. That is, the media are super interactive.

Ethics 69
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52