A critical review of Excellence Theory in an era of digital communication
Stephen Waddington
AUGUST 27, 2018
The original creator of the message has no control over how a message passes through a network or how it is modified en route. In September 2010 its then UK head Darcy Willson-Rymer was criticised by Financial Times management writer Louise Kelloway for obsessing about customer feedback via Twitter[xiv].
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