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How the APR Changed My Future

PRSay

As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? We sold Eos to a regional marketing organization. Elyse Hammett, APR, is co-chair of PRSA’s Accreditation Marketing Committee.

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Meltwater Quietly Goes IPO [PR Tech Sum]

Sword and the Script

Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The If my exchange conversion math is right, the company raised about $400 million and had a market capitalization of roughly $1.4 billion on its second day of trading.

Pitching 153
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Selfish Altruism: Ned Lundquist on Origins of the JOTW and an Appeal to Take the Annual Comms Survey

Sword and the Script

He’s really done wonderful service for the communications field and has built a 6,000-person strong community in the process. Nearly two decades later, Ned and I would team up to survey his subscribers for the annual JOTW Communications survey. Now in its fifth year, the survey is open to respondents.

Survey 78
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The crisis gets personal

Stephen Waddington

Domestic disputes, worklife chaos, hyper connectivity fatigue and planning for Q4 2020 and 2021. Hyper connectivity is exhausting The isolation of lockdown has seemingly created a need for connection in our networks and communities. Start planning for Q4 2020 and 2021 What comes next? Start planning for Q4 2020 and 2021.

Crisis 136
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. There are potentially sinister reasons for doing this.

Ethics 52