Prohibition

MARCH 10, 2023

It’s estimated that over eight billion videos (the estimated population of humans on planet Earth) are watched on Facebook each day. Facebook video is a fantastic tool for marketers, looking to capture a brand’s story, promote a campaign or showcase a new product in an imaginative and engaging way.

Facebook 62

Facebook Video How To Mobile 62

Prohibition

NOVEMBER 23, 2022

Video has taken the world of marketing by storm over recent years. From a content perspective – video is king! It’s a creative and engaging way to interact with your target audience. It’s a creative and engaging way to interact with your target audience. Are you going to focus on one key message?

Video 62

Video Corporate Marketing B2B 62

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? But if the answer is no, I’ll still be your friend. Video, my friend, is no longer optional. Video is no longer optional. Here’s how to use it to your brand’s advantage: Click To Tweet. Why Video Marketing is Important.

Video 120

Video Strategy YouTube Marketing 120

PR Fuel

DECEMBER 14, 2020

Press releases are the backbone of your marketing efforts. They’re your first chance to showcase your company’s services or products to your intended audience- it’s imperative that you get it right. However, knowing how to implement SEO tricks online is not always intuitive. Know Your Angle.

SEO 105

SEO Engineering Google Writing 105

Flack's Revenge

JANUARY 10, 2019

Frank Strong: It’s a question of whether or not your customers and prospects are on social media. If they are, then there’s a pretty good chance you still need to be there too. Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Also, the devil is in the details.

How To 159

How To Facebook Social Media Advertising 159

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Did you know that none of those channels has beaten Facebook in terms of engagement? So, how can you use Instagram to its full potential? An amazing photo or video – it entices people to participate.

Instagram 120

Instagram How To Guidelines Facebook 120

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. And, there’s a lot to talk about there.

How To 99

How To Guidelines Creativity Examples 99

PR in High Definition

JANUARY 16, 2019

Here’s a test for you. How many of them are people you know and how many are brands, influencers, ads or celebrities? Among the other content, I had two paid ads, one celebrity, five influencers, and one brand. Open Instagram and go through the first 10 posts. I’m not alone in this.

Instagram 67

Instagram Ethics YouTube Social Media 67

Maxim Behar

AUGUST 4, 2022

Host: Why does such a photo activate so much public debate? You mentioned quality journalism and media here, but we often forget that there are more than 4 billion journalists in the world right now, and we all own media. It's not a question of who manipulates what, but who reacts how. You talked about it.

Ethics 52

Ethics Newspapers Government Television 52

MaccaPR

FEBRUARY 19, 2018

To sum up : the owner of a CrossFit Gym in North Carolina post ed sexualized images of his female customers ’ bodies on Instagram this past January , add ing degrading captions and emojis ridiculing their body parts. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Wildfire

AUGUST 1, 2018

Not all are equal in terms of their value, but they are a useful way of framing everything how measurement should work (in my opinion anyway) in a PR world: 1. Not all are equal in terms of their value, but they are a useful way of framing everything how measurement should work (in my opinion anyway) in a PR world: 1.

Measurement 49

Measurement Analytics Google Agency 49

PR in High Definition

FEBRUARY 17, 2017

With the increasing influence of video in marketing content, this phrase is relevant to many these days. Or maybe you’re dipping your toes into the water of Facebook Live, Periscope, or the newly launched YouTube Live ( if you have enough subscribers ), and are wondering how to structure it.

Video 48

Video Film Interviews Retail 48

Beyond PR

JULY 18, 2016

And with global attention turning to Brazil, many organizations are wondering how they can win PR and marketing gold in the host country. However, will newsjacking the Olympics earn you media pickup in Brazil? What does all of this mean if you are trying to gain traction in the Brazilian market? Know your audience.

Media Relations 40

Media Relations Print Media Newspapers 40

Mindful Marketing

JANUARY 29, 2023

Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. If a significant number of 18-to-22-year-old college students feel uninhibited in using ChatGPT to cheat, imagine how many other people may eventually turn to AI to recommend covert misconduct.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Waxing UnLyrical

OCTOBER 14, 2010

Sorry, I won’t be telling you in this post. Why, sometimes, steps are not OK The title of this post, if you couldn’t detect it, is a play on articles that follow a certain naming pattern: ### [NOUN - plural, syn. Shonali’s recent post, Seven Ways to Set Your Presentations on Fire , accomplishes this goal.

Blogging 71

Blogging Twitter Creativity Facebook 71

The Proactive Report

MARCH 16, 2016

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with engagement?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with engagement?

Infographics 100

Infographics Video Case Study Print 100

Ryan Foran

JANUARY 6, 2017

I often get asked, "Why does a school district need social media?" Here's your answer, and some behind the scenes analytics. Read the comments, and you will know why social media is important. To share with the world what makes Arcadia Unified unique, and why people should continue to support our students and staff.

Social Media 40

Social Media Media Community Facebook 40

Contently - Strategy

JUNE 11, 2020

” Good medicine, like good content, comes down to trust and results. ” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

” Good medicine, like good content , comes down to trust and results. ” Good medicine, like good content , comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Beyond PR

AUGUST 4, 2016

It is now on your newsfeed, timeline or pin board, just to name a few places. And guess what, it’s not just your writing. It’s photos, graphics, GIFs, memes and video. Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right.

Social Media 40

Social Media Pinterest Media Marketing 40