Stern + Associates

APRIL 13, 2023

Decision-makers around the world are consulting with top scientists, academics, entrepreneurs and other recognized thought leaders to gain valuable insights that support a durable strategy to weather any storm, no matter how the climate shifts. If we exist for more than short-term gain, what “more” do we serve?

Policies 93

Policies Energy Government Crisis 93

Burrelles Fresh Ideas

MAY 30, 2023

This doesn’t mean that sending content to a large email list or broadcasting to a lot of social media followers means your messaging was impactful. This is why accessibility is a vital attribute of any PR campaign. Instead, some solid research and discussion can ensure your campaigns are truly inclusive.

How To 40

How To Ethics Education Creativity 40

Doctor Spin

DECEMBER 15, 2023

In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. In other words: The intranet is the organisation’s central nervous system. The 3 dimensions of an intranet. Horizontal.

System 52

System Employee Meeting Internal 52

Doctor Spin

DECEMBER 15, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” “Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” How To Fight Populism. PLoS ONE, 13.

Viral 52

Viral eBook Journalism Resources 52

5W PR

JANUARY 2, 2020

Before innovations in social media and the wider internet, companies could afford to maintain a closed-off image of distant and imposing glass offices. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness. Making Transparency a Priority.

Corporate 120

Corporate Communications Consumer Community 120

Communications Conversations

JULY 7, 2016

It revolves around how people talk about their work teams. ” “My team is made up of social media strategists and community managers.” The use of the word: “my.” Why is that a big deal? ” “Our team is made up of social media strategists and community managers.”

Community 144

Community Social Media Leadership Writing 144

Stern + Associates

FEBRUARY 9, 2023

Howard’s examples from her own leadership journey uplift leaders and high potentials alike by emphasizing the importance of having the courage to innovate, engage with a diverse team and make and learn from mistakes – which she explains in-depth in her bestselling audiobook, “ Sex, Race and Robots: How to Be Human i n the Age of AI” (2020).

Engineering 62

Engineering Biotechnology Leadership Technology 62

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. Although these numbers are astounding—especially if you’re looking at them like leads—you may be unsure of how to navigate this foreign digital territory. You may not think you’re tech-savvy enough to master social media for your business.

Social Media 120

Social Media Technology Pinterest How To 120

Flack's Revenge

DECEMBER 10, 2015

If you work in PR, it is good to keep an eye on the world of media innovation. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. NYU, Columbia University and the NYC Media Lab, is a web-based toolkit for the visualization of public data. Anyone can point it to a data source (e.g.

Journalism 120

Journalism Local Data Mobile 120

Mindful Marketing

JANUARY 14, 2023

To answer this question, I took inspiration from my marketing colleague Keith Quesenberry, who recently wrote an eye-opening article about AI and social media marketing. He gained insight for his piece from an interaction with the increasingly popular and person-like AI bot ChatGPT. Can we trust AI to be our moral guide?

Ethics 89

Ethics System Training Data 89

Prohibition

DECEMBER 19, 2019

New equipment, formats and expectations are laying the foundation for mini-revolutions across business and the media. Smartphones are overrunning the business playing field, leaving behind a trail of good, bad and ugly videos, and as expected, they’re all over our social feeds. Viewers Becoming Participants. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

Cision

JULY 13, 2015

In Grant’s book Give and Take: Why Helping Others Drives Our Success , he tells the story of venture capitalist David Hornik (you may be familiar with him from his site, ventureblog ) and how his nature as a giver made him a bit of a revolutionary within the VC community. Want to build your support base and spread your ideas?

Writing 120

Writing Social Media Community Course 120

NewsWhip

FEBRUARY 10, 2022

In 2018 the singer-turned-beauty-mogul expanded her business with the addition of the Savage X Fenty lingerie brand, which has since disrupted the lingerie industry thanks to its inclusive designs and affordable prices. How social media elevated the new line. View this post on Instagram.

Brand 15

Brand Branding Instagram Video 15

MaccaPR

JUNE 3, 2014

First and foremost, how do you define inbound marketing? We have several services for them, such as website design, SEO directory listings, search engine optimization and Facebook marketing management.". What can you and other marketers learn from Catherine Mandler, an Integrated Marketing Specialist at Shoreview, Minn.-based

Marketing 91

Marketing Small Business Interviews Internal 91

Communications Conversations

JUNE 8, 2017

In fact, that’s how I met Susan years ago (through PRSA work). I’d love to tell you all about how great Susan is…so, I will! 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank Stadium was a really fun time for us at the bank. Susan Beatty knows a lot of people.

Banking 113

Banking Sports Financial Corporate 113

MaccaPR

MARCH 14, 2016

and Gloria Steinem as voices for social justice in the 1960s and 1970s. But today, some of America’s boldest advocates for social change, LGBT rights and racial tolerance are brand names : Target, Campbell’s Soup, Chevrolet, Ben & Jerry’s, Burger King, Under Armour and Dove. Kennedy, Cesar Chavez, Bob Dylan, Martin Luther King, Jr.,

Brand 48

Brand Branding Advertising Advertising 48

PR Conversations

APRIL 21, 2016

I have long been a believer that “language shapes consciousness,” primarily in regards to deliberate words chosen, particularly when reasonable, more-inclusive and dynamic terms exist. For example, mindfully using gender-neutral titles, such as chair rather than chairman or firefighter over fireman.

Employee 40

Employee Internal International Corporate 40