Remove vs wire-services
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PR Measurement: How to Track Inbound Traffic from a Press Release

Business Wire

By Serena Ehrlich, Business Wire, Director of Social and Evolving Media What good is a news release if you can’t track the results? Hyperlinks in news releases are extremely important as they lead readers to your website to find additional information about your organization, product or service directly from your news release.

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How to Announce a Funding Round

Remote PR Jobs

You can do this easily by searching a company’s name alongside any of the commonly used wire services (Marketwired, PRNewswire, BusinessWire). These days few journalists rely on newswires to source their stories so you might also forgo sending a formal press release over the wire altogether. Do we need a PR agency to do this?

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Is the press release still relevant in 2019?

Communications Conversations

This is why wire services exist, right? “We need to get our press release out on the wire!” You could make an argument that Twitter is the modern wire service in many ways! 1: Banking on quality vs. quantity. ” is a phrase you used to hear many years ago. It’s quality over quantity.

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Meet the Media – Dan Rosenheim

Landis PR

How is reporting different at newspapers, TV and wire services? Wire service news is typically cut-and-dried, just the facts, please, and fast! Wire services will do enterprise reporting, but they are primarily reactive. What’s it like working in business development vs. news?

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What to do when PR hits a Pay Wall

Flack's Revenge

You put a press release over the wire – and then duck. The wall that used to separate church and state (editorial vs. advertising) is now a sieve. The truth is that PR has never been free; ask anyone who’s written a check to an agency or paid a PR salary, or for a wire service. PR folks know the feeling.

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Q&A with Steve Cox, VP of PR at Sodexo

Cision

Q: Do you still distribute press releases on the wire? Directly to press vs putting it on your website, social, etc? Steve: We use PR Newswire as our primary distribution vehicle, and leverage the US 1 Wire Service. As well, small PR teams really need to critically assess potential (i.e.,

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Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

We’re wired for story. It’s the classic good vs. evil tale. Use clear and concise language to explain how your product or service solves for the problem and move on. The brain is wired to tell stories and humans will always engage in a good plot. Introduce the hero and the protagonist.