ImPRessions - Crenshaw Communications

JANUARY 5, 2024

What are the PR industry trends for the new year? The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. In another high-stakes election year, battling misinformation will emerge as a top PR industry trend.

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Business Wire

JANUARY 19, 2023

Last year, visitors to the Business Wire Blog were most interested in tips for enhancing and optimizing the performance of press releases, annual predictions and trends, and hearing from guest contributors on specific topics like ESG and international media relations.

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Business Wire

OCTOBER 26, 2023

As we wrap up an eventful 2023, this is a great time to reflect on our cultural touchstones and what we talked about the most. What continues to link generations? Where do the paths diverge and why? And how do companies and brands draw on these issues to better position themselves to appeal to audiences and customers?

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Blogging Brand Branding Trends 471

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

PR teams need to note what’s driving trends in content consumption – whether it be convenience, price point, overall user experience, or anything else. In the media business, we talk a lot about how brands can get into those conversations through advertising. They care about media that speaks to their interests.

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Business Wire

DECEMBER 15, 2022

The Business Wire Global Media Relations Team shares ten trends that will impact journalists and PR professionals in 2023 and beyond. Throughout 2022, the topics of COVID-19, economic uncertainty, work conditions, benefits, and technology continued.

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Media Relations Media Trends Technology 491

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Here are some of the key trends all businesses should be #following this year. TikTok: Capturing Gen Z and beyond .

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Social Media Trends Media Instagram 272

PR for Anyone

AUGUST 17, 2021

It’s a huge demographic so it’s important to pay attention to what is trending on TikTok. If it’s trending on TikTok, it’s probably trending everywhere else – or it will be soon. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that.

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ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. The pandemic accelerated many digital trends, but few were more dramatic than e-commerce.

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Agility PR Solutions

MARCH 18, 2024

Despite a host of challenges, a decisive majority of small and mid-market businesses (SMBs) surveyed for a new report from small business automation software firm Keap met or exceeded their goals in 2023.

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Trends Small Business Software Survey 103

Agility PR Solutions

SEPTEMBER 25, 2023

At the rate of business-technology progress, predicting what will happen next week is tough enough. By 2024, we might all be teleporting to work.

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Technology Trends Report Marketing 108

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact.

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Business Wire

NOVEMBER 4, 2021

business press? Aside from keeping on top of the trends and bringing reporters hot stories, such as major IPOs and newly minted unicorns, PR pros can maximize the effectiveness of their pitches by focusing on the relationship building aspect of media relations. Every media outlet is different, and no two reporters are the same.

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Agility PR Solutions

JANUARY 16, 2024

Whether businesses survey customers, employees or other stakeholders, this method is the best way to find out what you need to know about your intended audience. But like virtually every other business and marketing process, the practice of surveying is adapting to a new world in a more informed and activated society.

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The Proactive Report

OCTOBER 30, 2023

You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. These PR and marketing trends can help you thrive in 2024. If you need assistance incorporating these trends into your 2024 planning, give us a call. Now would be a perfect time to do that.

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ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. The pandemic has fueled the digital transformation already underway in various business sectors. Work will be fully digital.

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ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Here are some of the key trends all businesses should be #following this year. TikTok: Capturing Gen Z and beyond .

Social Media 156

Social Media Trends Media Instagram 156

Prohibition

JANUARY 30, 2024

In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. By understanding and adapting to these trends, marketers can build and create meaningful connections with audiences and drive impactful results in the ever-changing digital landscape.

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The Proactive Report

DECEMBER 2, 2022

None of the above is breaking news, but trends within the visual medium come and go, and with 2023 around the corner, here are some potentially popular things to look out for and implement into your campaigns. Look at what happened with the Corporate Memphis design trend a few years ago. Design trends. Original Imagery.

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Trends Instagram Creativity Small Business 147

Agility PR Solutions

NOVEMBER 2, 2022

Despite rising inflation and fears of a recession, enthusiasm for supporting small businesses remains strong heading into the 2022 holiday season, new research from small biz digital marketing platform Constant Contact. The post Trends impacting small businesses ahead of the 2022 holiday season appeared first on Agility PR Solutions.

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Small Business Trends Consumer Report 85

Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! This week, we’re walking you through the mechanics of developing a strong business case for PR. Business cases are designed to answer these four essential questions: Why are we doing this? Five steps to developing a business case.

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How To Measurement Data Writing 396

Business Wire

DECEMBER 22, 2021

What are the top trends that every PR pro should know for 2022? As 2021 comes to an end, public relations agency owners and leaders share their thoughts on what the communications landscape will look like next year. These valued insights offer PR pros guidance for setting their focus for the new year.

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Agility PR Solutions

FEBRUARY 6, 2024

Even more to the point is that video is the marketing “language” that younger people speak—they are much more likely to watch one about your brand, products, or virtually any message you’re trying to relay than read about it, and older […] The post Top video trends for businesses in 2024: How they use video, where they are seeing success, and (..)

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Agility PR Solutions

FEBRUARY 12, 2024

The value of human capital is becoming more evident in brands and businesses around the world.

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ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. Large SVOD channels have since begun to pivot their strategy, turning to a hybrid business model. These three top trends are shaping the streaming landscape and, thus, its communications.

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ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. Large SVOD channels have since begun to pivot their strategy, turning to a hybrid business model. These three top trends are shaping the streaming landscape and, thus, its communications.

Trends 170

Trends Advertising Advertising Video 170

Ronn Torossian

MARCH 1, 2022

The post Consumer Trends that Impact Marketing Strategies appeared first on. Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new behavior patterns. Environmental concerns are higher than ever, meaning that consumers will likely hold brands […].

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Agility PR Solutions

FEBRUARY 24, 2021

As the COVID crisis continues to pummel the business world, new research from professional services and business consulting firm LBMC offers insight into business trends, challenges, and levels of optimism across seven major industries in the U.S.

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Business Wire

MARCH 2, 2023

The discussion touched on several topics including trends in Black media, the role of social media and Black Twitter, advice for those getting started in the media industry, and more.

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Blogging Media Trends Twitter 354

Burrelles Fresh Ideas

MARCH 19, 2024

Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us.

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Travel Trends Tourism Transportation 90

Agility PR Solutions

MARCH 13, 2022

How are small businesses prioritizing their digital marketing? New research from design, marketing, and development firm directory Top Design Firms reveals that the main digital marketing goal of small businesses is expanding their brand awareness (19 percent) or generating more website traffic (19 percent).

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Small Business Social Media Trends Marketing 98

Ronn Torossian

JANUARY 27, 2020

Business leaders constantly face challenges, and while some are a lot easier than others, there are plenty of difficult challenges out there. The post Leadership Trends to Look Out For appeared first on. If someone wants to be a good leader, following the basic rule of being a leader and not just a boss will not suffice.

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Agility PR Solutions

MARCH 9, 2020

We tend to think of PR as something that’s limited to big business and multinational companies, but it’s an important aspect no matter how small or niche your company is. In fact, PR might be even more important for niche businesses where customer bases are more limited and there isn’t the same level of exposure. […].

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Business Wire

FEBRUARY 16, 2021

Rather than rush to be part of a “trending” cultural conversation, brands must take the time to ensure their campaigns truly honor Black people. February is Black History Month, and with America’s racial injustice reckoning at the top of public consciousness, many brands are eager to show solidarity with the Black community.

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Agility PR Solutions

JULY 13, 2020

Technology moves quickly in the business world, and customers expect businesses to keep up. From the increased prominence of social media to changes in the ways companies communicate with their customers, there are numerous trends to stay on top of that could have an impact on your bottom line.

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