Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. I’ve spent the last decade researching and reporting on the content marketing industry. I even wrote a book about it.

Brand 145

Brand Branding Healthcare Enterprise 145

Sword and the Script

SEPTEMBER 8, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. There’s a lot of nuance though, so give the full post a read. These lay out a pretty good picture of the PR landscape. As always, click any image for higher resolution. >>>

Survey 95

Survey Industry Leadership Study 95

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). We will update this post as that information is released!

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

OCTOBER 10, 2019

Last week, the PR Daily folks released survey findings from a recent survey among comms types about 2020 budgeting (nice work, Ted Kitterman and team!). Not surprisingly (at least to this consultant), most PRs said budgets will remain flat in 2020. Yes, video storytelling is at an all-time high in terms of interest. Marketing.

Brand 79

Brand Branding Survey Conference 79

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). Twitter and LinkedIn will come up again later in this post.

Survey 81

Survey Corporate Communications Financial 81

Landis PR

OCTOBER 25, 2021

January of 2020 was when the first reported cases of COVID appeared in the U.S. If a journalist can count on you to get them the vital information for a digital piece that posts at 9:00 p.m., Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. . What have we learned?

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study. The C-Suite views the top marketer as a publicly facing agent of trust. Every year I pour over dozens (hundreds?)

Survey 104

Survey Marketing B2B Content Marketing 104

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. The time is now to transform your marketing program. Data analyst.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it. Baz Luhrmann, The Sunscreen Song, 1998. Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3. That much is apparent I compiled this year’s list of marketing and communications predictions. There are some caveats to note.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 119

Survey Measurement Public Affairs Storytelling 119

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. Scott Monty is an executive advisor, speaker, and Neoclassical strategist who's a recovering Fortune 10 executive. Ageism is getting old. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 131

Storytelling Communications Survey Case Study 131

Sword and the Script

DECEMBER 28, 2022

times out of 10, at least start with transparent, published pricing. The top complaints B2B marekting and sales have about each other. Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

NewsWhip

JANUARY 27, 2020

The hashtag resurfaced this year after coverage of ahead of the 2020 Oscars began circling and once again, there was little diversity represented among nominations. But since its first recorded use in 2015, which year actually drew the most criticism? .

Film 88

Film Media Television Journalism 88

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. This is your monthly summary of all the news out of the PR technology community.

Pitching 78

Pitching Instagram Survey Data 78

NewsWhip

JANUARY 16, 2020

Top 25 most engaged stories in 2019. In the top five for all of 2019, we have two amber alerts, both from local publisher Fox 32 Chicago. We have the biggest undercover dairy investigation that saw nearly 5 million engagements to their video, and a happy story from the New York Post covering Arkansas city paying homeless $9.25

Web 103

Web Local Journalism Storytelling 103

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience. A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience.

Google 119

Google Data Government Social Media 119

PR 20/20

FEBRUARY 6, 2020

Based on the title of this post, you know how: Podcasts. Entering 2020, there were 800,000 active podcasts. If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that.

Marketing 74

Marketing Conference Content Marketing Agency 74

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Photo courtesy of Unsplash. What a year! Needless to say, all of them used some form of communications effort. Michael Diegelmann, Founder and CEO, cometis , Wiesbaden, Germany.

Trends 52

Trends Trade Shows Agency Communications 52

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Watch webinar. Read transcript. Talking Points.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 11, 2018

Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process. 4) New emphasis on trust.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Are you active on social media (at least the top one or two platforms where your audience spends time)? Predictions usually include some element of aspiration.

Marketing 168

Marketing Employee Content Marketing Training 168