Communications Conversations

AUGUST 25, 2015

To engage “urban foodies” across the Twin Cities with pork farmers to talk about the range of issues (some quite controversial) surrounding pig farming. The strategy. The strategy within the strategy. That wasn’t necessarily our strategy. The results. 80 Instagram pics uploaded.

Case Study 60

Case Study Study Local Twitter 60

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. You can find an example here.).

Publicity 157

Publicity Social Media Report Fashion 157

Buzzstream

FEBRUARY 3, 2021

Digital PR is about finding new angles surrounding day-to-day topics, or researching something that a journalist would never have the time to look into themselves. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

PR 20/20

DECEMBER 10, 2019

One such technology is Google Tag Manager. Google Tag Manager can be set up to record an event every time someone scrolls a certain percentage down a page (e.g. By setting shorter timeframes, you can be more proactive in adjusting strategy and campaigns to make sure you reach your goals. Clicks on interactive elements (e.g.

Report 52

Report How To Marketing Analytics 52

Konnect Agency

JANUARY 17, 2020

Brands are continuing to expand marketing strategies to utilize influencers for a wide range of tactics including advertising, content creation, events and more. The rise of fake influencers and the disappearance of “Likes” as an engagement metric signals the need for influencers to be able to back up their price tags with data.

Social Media 87

Social Media Trends Media Instagram 87

Critical Mention

AUGUST 29, 2018

Trying to understand the way people think is the crux of how PR pros build a social media strategy. But as we all know, the psychology behind social media strategy is a complex topic. Your PR strategy should be guided by questions like, “What do your target customers need and want? But not to fear! Visuals are everything.

Social Media 61

Social Media Media Infographics Financial 61

5W PR

JANUARY 21, 2020

The hustle and bustle of these destinations was a stark contrast to my leisurely breakfast at the Quince Tree Café, but I loved being surrounded by the energy and excitement of people ready to absorb every ounce of holiday joy that these destinations brought. It reminded me of a lot of Misi in Brooklyn, but at the fraction of the price tag.

Travel 88

Travel Groups Real Estate Newspapers 88

Buzzstream

NOVEMBER 10, 2020

To do the same, see how journalists have covered previous stories in the sector surrounding your topic. Tag friends and share it? I did this by asking the expert to explain how people could easily and affordably implement the most popular styles in their own homes. . Question the way they are formatted and written.

Pitching 164

Pitching Writing Digital PR How To 164

Waxing UnLyrical

SEPTEMBER 14, 2010

and then creating and implementing a holistic PR strategy that works towards these ends. In my post over at BNET today, I examine some of the misconceptions surrounding PR especially for entrepreneurs who are told, ad nauseam , that they don’t need to hire PR firms, they can do it all themselves. In this world of Web 2.0,

Facebook 106

Facebook Twitter Education Industry 106