Prowly

NOVEMBER 22, 2020

Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web. One Big Flaw of Sentiment Analysis & How Brands Can Get Around It appeared first on Prowly Magazine.

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Brand24

MARCH 26, 2020

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online.

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The Resolution Blog

JANUARY 24, 2020

A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. This is where measuring the sentiment of coverage becomes really useful. So where do you start? What Are Your Needs?

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The Resolution Blog

JANUARY 24, 2020

The post A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage appeared first on PR Resolution — by CoverageBook. Let’s face it… getting loads of coverage is the holy grail for us PRs. But if this is all negative, it will do more damage than good. This is where measuring the […].

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Awario

SEPTEMBER 28, 2020

Sentiment analysis is the ultimate buzzword. With any luck, this guide will help you learn more about sentiment analysis: from how it's used to the ins and outs of the mechanics behind it. And as buzzwords go, it's a concept that's very often misunderstood.

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Agility PR Solutions

JULY 25, 2022

The post Sentiment analysis: What it is and how it provides rich customer insight appeared first on Agility PR Solutions. Words like “machine learning” and “artificial intelligence” are among the most frequently used, getting tossed around the office on a regular basis. There’s a good reason for that. It’s […].

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Awario

SEPTEMBER 14, 2020

Awario has offered sentiment analysis for a few years now, but it only worked for English and - let's face it - it wasn't perfect. That changes today - meet the brand new sentiment algorithm that works for every language and is available in every pricing plan.

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Brand24

APRIL 20, 2019

We've talked extensively about sentiment analysis. This post will present the exact benefits of sentiment analysis!

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PeakMetrics Insights

AUGUST 25, 2022

Sentiment analysis is important, but measuring positive, negative, and neutral isn't good enough to fully know your audience. Read more in this guide.

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Brand24

OCTOBER 8, 2018

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online.

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Onclusive

JANUARY 25, 2024

Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your competitors. Why choose Onclusive Insights

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Onclusive

FEBRUARY 15, 2024

And they collect invaluable insights by utilising AI tech such as smart tagging, sentiment analysis, and visual listening. By analysing the frequency and sentiment of these keywords, you can gain insights into what concepts are gaining traction. These tools use advanced algorithms to sift through vast amounts of data.

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Onclusive

FEBRUARY 5, 2024

In the dynamic landscape of modern elections, understanding public sentiment is a key factor in shaping political narratives. In our quest to unravel the intricate web of the 2024 US Election, we conducted a comprehensive Media Impact Analysis of digital, broadcast media and social media.

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Sword and the Script

APRIL 13, 2021

How would a natural language processing ( NLP ) algorithm tone or assess the sentiment of ice cream chatter on social media? The goal is to teach computers to ‘understand’ statements in human languages well enough for specific tasks such as a voice assistant, a search engine, or measuring the sentiment of a conversation.

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ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. Numbers are helpful, but it’s the context behind those numbers that should truly make them resonate with brands.

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Onclusive

NOVEMBER 23, 2021

Download this whitepaper to learn about: What is PESTLE analysis, and why use it for PR The link between sustainability and corporate reputation How to apply the PESTLE Analysis to you PR strategy to strengthen your corporate reputation Using sentiment monitoring, social listening and tracking trends for PESTLE analysis.

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Onclusive

NOVEMBER 3, 2021

In this webinar, we’ll speak with Kantar Reputation Intelligence about the PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analysis as a corporate reputation management tool and share tips for using media monitoring and social listening to get ahead of the game. Webinar Speakers. Philip Lynch.

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Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. You can analyse conversation topics, sentiment, and even set up real-time alerts on a single dashboard.

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Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring. Finally, you can track sentiment trends over time.

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Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

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Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

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Onclusive

NOVEMBER 16, 2023

We want it to be a valuable resource for anyone seeking to understand the candidates, issues, and forces at play in the 2024 election.    What is the Media Impact Analysis Dashboard? The post Media Impact Analysis of US Presidential Election from Onclusive appeared first on Onclusive.

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Onclusive

NOVEMBER 16, 2023

We want it to be a valuable resource for anyone seeking to understand the candidates, issues, and forces at play in the 2024 election.    What is the Media Impact Analysis Dashboard? The post Media Impact Analysis of US Presidential Election from Onclusive appeared first on Onclusive.

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Onclusive

DECEMBER 7, 2023

Engagement metrics offers a qualitative assessment of how well a message resonates with the audience. By analysing engagement, PR professionals gain insights into content effectiveness, audience sentiment, and the strength of their relationships with stakeholders. High engagement often signifies brand loyalty, and potential advocacy.

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Onclusive

DECEMBER 7, 2023

Engagement metrics offers a qualitative assessment of how well a message resonates with the audience. By analysing engagement, PR professionals gain insights into content effectiveness, audience sentiment, and the strength of their relationships with stakeholders. High engagement often signifies brand loyalty, and potential advocacy.

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Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

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Onclusive

SEPTEMBER 20, 2023

For PR and Communications professionals, conducting thorough competitor analysi s holds a wealth of insights that can significantly shape and elevate your strategic efforts. Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts.

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Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! What is PESTLE analysis? PESTLE analysis is a tool that allows you to see and understand the macro environment of your organization or business from multiple perspectives. Why use PESTLE analysis for PR. Social factors.

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Shift Communications

JULY 6, 2015

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. Machines are typically programmed to look for certain keywords as proxies for sentiment.

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Onclusive

JANUARY 18, 2024

Onclusive can understand and score sentiment correctly in multiple languages through our NLP model. You can make the most of the data we can provide to you in this media analysis by viewing our latest report here. What makes Onclusive’s election coverage impactful? The second is the on-demand data available here on our website.

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Deirdre Breakenridge

MAY 13, 2019

Sentiment Analysis – Putting tweets in context. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? This is mainly because the “old” approach was to look at keywords to determine sentiment (whether the post is negative, positive or neutral).

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Onclusive

APRIL 29, 2021

That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. Tracking the overall trends, share and quality of top coverage for your brand and competitors, social amplification, message resonance, and most importantly, brand sentiment is critical during a crisis.

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Onclusive

AUGUST 24, 2020

Millions of articles a day in 100+ languages are, among other things, dissected for their relevance to any topic, the reputation of the publication, the repetition in social media, the sentiment of the article and the sentiment related to every entity mentioned in each article.

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Onclusive

NOVEMBER 8, 2023

Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. An inability to properly interpret language and context could result in inaccurate assessments of sentiment, potentially leading to misinformed decisions in PR strategies.

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Onclusive

NOVEMBER 8, 2023

Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. An inability to properly interpret language and context could result in inaccurate assessments of sentiment, potentially leading to misinformed decisions in PR strategies.

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Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Trend Identification Trend analysis can help us to understand and decode consumer preferences and behaviours and organisations who are actively engaging with trend identification are able to optimise campaigns and boost ROI.

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Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

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