Stephen Waddington

AUGUST 11, 2019

It’s one of the greatest marketing and public relations campaigns of my lifetime. It also challenged everything that we know about ethical communications. My article last week outlines the developing narrative and numerous ethical issues. He’s widely read and a clear thinker, but his ideas are the stuff of revolution.

Communications 96

Communications Ethics Public Affairs Government 96

Burrelles Fresh Ideas

APRIL 16, 2024

However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. The relationship between B2B influencers and the brands they collaborate with should be rooted in mutual alignment and ethical practices. We can help!

B2B 93

B2B Marketing Measurement Social Media 93

Maxim Behar

MAY 7, 2022

Exactly 20 years ago, I wrote Bulgaria's first “Standard of Business Ethics”; many of you, readers will recall that the ten tenets, circulated lightning-fast from hand to hand and office to office across the country. James's Palace he suddenly asked me, "And what do you think business ethics is.?" Business as usual.

Ethics 52

Ethics Case Study Social Media Google 52

Prohibition

JANUARY 18, 2020

Influencer marketing is at the forefront of an advertising revolution. Social media influencer marketing has had many a success story with the likes of Microsoft, Canon and eBay who have all utilised this trend to positively impact their campaigns, sales, public relations and brand image.

Marketing 62

Marketing Advertising Advertising Social Media 62

Maxim Behar

OCTOBER 15, 2023

One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. Host : You say yourself that you don't like the Bulgarian translation - public relations. And that revolution is mainly on media ownership. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Maxim Behar

JANUARY 11, 2024

There is competition, there is free relations, there is media, there is social media, my favorite topic. And that's why when I get up in the morning, I make coffee and with it, I always read an article that was written yesterday about the Public Relations business. Back then, many people asked me what business ethics was.

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. He is a leading public relations expert with huge experience, having strong presence in many countries all over the world.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Maxim Behar

JULY 26, 2023

I crossed America from east to west and west to east, and so I wanted to learn what Public Relations was. It's about global changes in the Public Relations business, a topic I wrote a book on in 2019 came out in America "The Global PR Revolution" and then came out in Bulgaria and many other countries.

Training 52

Training Newspapers Meeting Hotels 52

PR Conversations

JANUARY 29, 2016

It’s become the default activity of public communications even around series issues. And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. Where does public relations sit right now in this pay-to-play Fourth Industrial Revolution?

Publicity 40

Publicity Ethics Creativity Travel 40

Tough Sledding

JANUARY 25, 2014

But as any media-relations professional knows, it’s the negative headlines that get the most attention. It’s also our job to counsel those clients/employers on matters of ethics and to encourage socially responsible decisionmaking. But it’s important to remember that Bridgegate is a failure ethics and values.

Ethics 35

Ethics Healthcare Trends Facebook 35

Maxim Behar

NOVEMBER 23, 2020

The pandemic coincided with my announcement by the influential American publication PR Week as the best PR professional in Europe for 2020. Globally, for years there has been a fairly rapid unification of the three elements of the business of public communications - PR, advertising and digital business. Well, for sure.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Maxim Behar

MARCH 12, 2024

Public relations was never an elitist industry; today, it is less so than ever. The public landscape is dominated by the language of online communication and social media in particular. There have been codes of ethics all around the globe for a while now — perhaps for the past twenty or thirty years. elitist members).

Ethics 64

Ethics Social Media Local Corporate 64

5W PR

FEBRUARY 14, 2024

Now, it’s the epicenter of a revolution where brands are shaking the foundations of consumerism and rewriting the narrative of success. They’re a discerning, socially conscious force, from Gen Z activists toting reusable water bottles to budget-conscious families demanding fair trade coffee and ethical fashion.

Consumer 78

Consumer Brand Branding Agriculture 78

Maxim Behar

JULY 2, 2023

Mr. Behar is a leading Public Relations expert with wide experience and a strong presence in many countries all over the world. He travels a lot and often speaks in front of world leaders, audiences, practitioners, students, and opinion makers on Leadership, Modern Public Relations, and Social Media topics.

Ethics 52

Ethics Internal International Course 52

5W PR

JANUARY 15, 2024

Last͏ly, the focus will shift towards mindful buying, reducing impulse purchases, and prioritizing items with social, ethical, or environmental benefits.͏ Digital embrace The digital revolution is far from over͏ in consumer trends , with ͏e-commerce, fintech, and online services expected to se͏e further͏ growth in omnichannel experiences.

Consumer 78

Consumer Ethics Trends Mobile 78

Maxim Behar

JANUARY 21, 2024

Because the speed of change of our business – Public Relations – is even much faster than we could ever imagine. It is a revolution because, with the appearance of social media, we have three “first-time” factors in the public relations business, which we have never had before. And we are not allowed to “grow old.”

Ethics 59

Ethics Course Social Media Conference 59

Maxim Behar

MAY 28, 2023

I start new businesses, I check how they impact my main one - public relations, I skydive, take singing lessons, a couple of months ago I walked the historic Camino de Santiago. Why, in your opinion, has your company managed to earn the lead position in the field of public communications and media contacts?

Education 52

Education Meeting Course Creativity 52

Stephen Waddington

AUGUST 27, 2018

Excellence Theory is a much debated model of public relations practice. Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.

Communications 60

Communications Analysis Web Handbook 60

Maxim Behar

APRIL 2, 2023

How have your personal public engagements and community causes and activities contributed to you being such a successful and respected person? Also, 20 years ago, to be successful in the public sphere and business, it was important to be involved in politics, as well. Maxim : Success is a very relative concept.

Comparison 52

Comparison Newspapers Course Policies 52

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. What’s more, today’s public increasingly expects corporate leaders to take a stand on social issues. But it’s easier said than done.

Corporate 213

Corporate Ethics Apparel Journalism 213

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Influencer relations is part of shared media. How is direct access and the reduced role of intermediaries – especially journalists – affecting the ethics of our business? .

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PRSay

SEPTEMBER 12, 2016

And to stand alongside pioneers — giants of public relations and communications — including Harold Burson, Larry Foster, Marilyn Laurie, Daniel Edelman, Bill Nielsen, Jon Iwata, as well as my predecessor as CEO of Ketchum, Dave Drobis, who was inducted into the Hall of Fame eight years ago, this is the greatest honor of my professional life.

Leadership 0

Leadership Agency Education Communications 0

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115