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Inspiring the Consumer: You Can’t Do That on Television

Shift Communications

I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. cta] The post Inspiring the Consumer: You Can’t Do That on Television appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Tara Wickwire. Senior Director, NATIONAL.

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Top Entrepreneur Podcasts PR Agencies Should Know

ImPRessions - Crenshaw Communications

In the past, we’ve recommended top retail podcasts PR pros should know for clients in relevant sectors. Recent Guests: David Blaine (Magician), Marco Canora ( chef, restaurateur and television personality), Debbie Millman (Author, Designer, Host of Design Matters podcast).

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How To Build B2B PR Around Invented Holidays

ImPRessions - Crenshaw Communications

Check out this post from Ron Stein about annual events and holidays B2B brands can leverage.)

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Will Television Follow Newspapers’ Fate?

Flatiron Communications

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. The post Will Television Follow Newspapers’ Fate? ” Tell that to the L.A.

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. While online platforms wield influence, traditional media such as newspapers and television maintain substantial power.

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Why Brands Need to Get Emotional

Cision

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

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How to Improve Your Social Media Targeting

Cision

Movies and television. Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). Technology (by brand and behavior) -> (Consumer electronics & accessories, Gaming consoles, video games and accessories, Music, Online behavior, Television & video, Video, Wireless).