Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Movies and television. Organic Reach (or, how well can I reach my current followers/fans?).

Social Media 233

Social Media How To Insurance Insurance 233

Mindful Marketing

DECEMBER 12, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ “How much does it cost?”—It’s In November of 2011, JCPenney made a bold move in hiring as its new CEO former Apple retail executive Ron Johnson.

Insurance 86

Insurance Insurance Retail Sports 86

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? Today he’s on his own. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Cision

APRIL 27, 2016

Rogers & Cowan has a tremendous roster of brand and entertainment clients, and I’m especially excited to be leading new business, marketing and social media efforts for the agency’s entertainment and brand teams. Television series are a great example of this – now people are binge watching entire seasons.

Real Estate 120

Real Estate Television Technology Agency 120

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Content, Local Search and Leads. Qualify hard, close easy,” he said.

Marketing 60

Marketing B2B Local Customer Service 60

The Stalwart Blog

JANUARY 28, 2016

Current position — Google, Retail Marketing Team. I am currently working on the retail marketing team at Google, working on partner relations with our key retailers. I support our marketing initiatives across North America retail for Google products. . Melina Destein , Stalwart summer 2012 intern.

Internal 60

Internal International Retail Ethics 60

Shift Communications

FEBRUARY 6, 2017

Interestingly, the Middle East and African markets’ growth fell the most: Mobile Users. It’s equally fair to generalize that marketers who have a strong Facebook strategy also have a solid mobile strategy. As marketers and communicators, we should consider whether long-form video storytelling has a place in our efforts.

Facebook 60

Facebook Mobile Retail B2C 60

5W PR

JULY 10, 2017

Quality content is vital to marketing and branding, and having influencers such as bloggers creating content about your brand means you can share links to that content to your existing audience. If the influencer likes and willingly endorses a brand, and their audience fits with your target market, there will be sales. Generate Sales.

Company 88

Company Small Business Television Radio 88

Mark My Words

NOVEMBER 6, 2015

Could it possibly top the previous year’s much lauded television event? Can Lewis, and the other big retail players that share their crowded market, continue to plunder this formula? Post-crisis, trustworthy retailers can’t be seen to be pushing austerity Britain into further January debt.

Retail 60

Retail Television Advertising Advertising 60

David PR Group

FEBRUARY 1, 2019

Reality television personality, model and entrepreneur Kylie Jenner purportedly earns $1 million per sponsored post. While this is fun from an entertainment-news-brain-candy perspective, it’s not necessarily useful information for companies which don’t have million-dollar marketing budgets. She has 124 million followers. –John.

Instagram 51

Instagram Company Small Business Television 51

Communications Conversations

JUNE 28, 2018

It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth. And then, anything else that may come up along the way. Louder for those in the back – DO LOTS OF INTERNSHIPS!

Sports 113

Sports Travel Television Agency 113

PR Conversations

APRIL 8, 2015

Its title: Relations with Customers and Prospects , is essentially what today may be thought of as marketing rather than public relations. The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. McCargo, president of H.V. Baldwin & Co.,

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

Its title: Relations with Customers and Prospects , is essentially what today may be thought of as marketing rather than public relations. The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. McCargo, president of H.V. Baldwin & Co.,

Retail 40

Retail Radio Advertising Advertising 40

David PR Group

NOVEMBER 30, 2014

Today, Amazon has grown from an online book seller to a huge retailer that sells nearly everything. With Bezos at the helm, the company has transformed how many of us buy goods and watch movies and television shows; it will likely change how we buy other things in the future. Harvey Levin. The post Person of the Year, 2014?

Groups 75

Groups Television Retail Survey 75

Prakkypedia

DECEMBER 27, 2015

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers.

Advertising 60

Advertising Advertising Television Retail 60

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. The internet is the most obvious form of digital media.

Ethics 52

Ethics Communications Print Television 52

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

The Stalwart Blog

APRIL 26, 2020

I was the marketing director for a software company and hung up my own shingle about 13 years ago. In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public. Dave Oates: Right.

Crisis 78

Crisis Local Facebook Social Media 78